U&A Studies

We generally propose a two-phase approach: an exploratory qualitative phase and a quantitative phase.

  • An exploratory qualitative phase aimed at understanding in detail the behavior, attitudes, and opinions of consumers; this allows us to identify relevant questions for the quantitative phase.
  • A quantitative phase to measure and prioritize the hypotheses that emerged during the qualitative phase.

Depending on the issue and budget, we base our study on your customer file or a representative national panel, with the possibility of identifying specific targets (based on socio-demographic, geographic criteria, etc.).

A cross-analysis of the two studies, with the aim of facilitating decision-making through an optimal understanding of key insights.

Understand your audience

Explore the behaviors and attitudes of your target audience with our U&A studies to better understand their needs and expectations and make informed strategic decisions.

100%

satisfied customers !

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What are the objectives ?

  • What do you need to know about your market to ensure the success of a new offer, service, or concept?
  • What changes have been observed in consumer behavior?
  • What are their habits and purchase intentions?
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Our References

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The + Qualimetrie

  • Our experience in conducting qualitative and quantitative studies.

  • Our integrated call study and our interviewers specialized in various survey techniques.

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For each problem, we identify the methodology best suited to your needs.

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The world moves, consumers evolve and trends change… and we move with them so that we’re always ready to serve you!

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Do you have any questions?
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Our role by your side is not just to conduct good studies. For us, it is a duty, it is fundamental.

Our mission, making you progress

 

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